IN THE AIR
Emirates launches superjumbo routes
Emirates is to use the first of its long-awaited A380 superjumbos to fly to New York, London
Heathrow, Sydney and Auckland. The 489-seat planes will fly to New York on 1 October, London
Heathrow on 1 December and Sydney-Auckland on 1 February next year. Singapore Airlines
meanwhile is to convert five Airbus aircraft into all-business class seating, for its non-stop
Singapore-New York and Singapore-Los Angeles flights. “The peak demand for the non-stop
flights is from our business class customers, and this change will expand business-class capacity
from 64 to 100 seats on each flight,” said executive vice-president Huang Cheng Eng in a
statement. Singapore Airlines said the flights on the A340-500 planes will be phased in from mid-
May, replacing the current arrangement of 181 seats for economy and business classes.
American Airlines
American Airlines has postponed its planned
second daily flight to New York JFK from
London Stansted until 1 August. It says the
decision has nothing to do with the general
economic slowdown, rather: “An unusually
high number of pilots have been retiring early,
so we’ve had to adjust to our schedules.” An
American Airlines business lounge is due for
completion this summer, which will replace
the temporary facility used since the daily New
York service began last October.
Virgin online
Virgin Group has launched an online service
as part of plans to join the burgeoning private
aircraft chartering business. Virgin Charter
offers a scheduling portal for 2,500 air charter
services in the US, as well as customers who
currently pay intermediaries or have to call a
number of operators before booking a flight.
Members go online, locate available aircraft
and negotiate pricing. By eliminating brokers,
the company hopes to reduce around 20%
of the normal cost of hiring private aircraft.
Virgin Charter is currently trialling with 60
charter flight operators. It plans to go live in
September and have around 500 operators.
Virgin will aim to optimise its resources and
increase revenue by marketing flights that
are returning empty from single trips, under a
section called “hot deals” on the site.
CHECKING IN
Swire expands
Swire Properties has launched Swire Hotels,
and the first of four hotels in China, The
Opposite House, Beijing, which will open
this summer. Swire Properties has a 75%
stake in the Mandarin Oriental Hotel in
Miami and 20% stakes in the JW Marriott,
Conrad, Island Shangri-la and Novotel
Citygate hotels in Hong Kong. Swire is also
developing a collection of luxury boutique
hotels to be launched in the UK in 2009.
Properties have so far been acquired in
Bristol, Cheltenham, Exeter and Brighton.
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