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Tomi Ahonen and Alan Moore
Communities Dominate Brands

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Social Media in the Inc. 500: The First Longitudinal Study

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.

The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Click here for report


 

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