CNBC European Business
CNBC European Business CNBC European Business
Subscribe Now!
Tomi Ahonen and Alan Moore
Communities Dominate Brands

Other Articles

11 October 2008
A philosphers guide to Creative Destruction
 
10 October 2008
Lisbon calling
 
10 October 2008
A proud day for all Finns, Martti Ahtisaari wins Nobel Peace Prize
 
09 October 2008
The Relevance of 10 M - awaiting the final numbers for the iPhone
 
08 October 2008
The promise of engagement marketing
 

Lisbon calling

On Wednesday I was asked to give a keynote at the Portuguese Annual Advertising Conference. Their theme this year was Consumer Engagement.

I had great fun, and met some great people. And so thank you for everyone that came along and thank you to Manuela from APAN for inviting me.


 

Submit a comment

Email Address:
 
Display Name:
 
Comment:
 
Enter the code shown:

CNBC European Business will never give out your email address to a third party, we may, on occasion send you updates by email.

 
MOST POPULAR ARTICLES

Worlds Apart

With development continuing apace, Qatar appears immune to the global credit crunch. Richard Lofthouse finds out why

Tapping A Market: The Rush To Invest In Water

The world is waking up to water shortages and private sector solutions, Richard Lofthouse and Barry Mansfield report. Additional research by Flemmich Webb and Robert Pomfret

The New Screen Test

Despite a bumper summer spearheaded by a record-breaking Batman installment, the film industry might not be as recession-proof as once thought. Colin Brown reports

Pharma Goes To Market

After a busy summer of mergers and acquisitions, Sarah Wachter asks where Big Pharma is going and why?

Two Wheeled Liberté

Europe is embracing the bicycle and rental schemes in an effort to tackle gridlock, congestion and further climate damage in its cities, say Pierre Tran and Ross Tieman