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Vicki Salemi
The Business Beat

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19 August 2008
Olympics gold creates green
 
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Olympics gold creates green


Here in America good old fashioned dollar bills are well, one color: green. While going green is a buzz word over here for the environment, since all of our bills are green it makes sense. When Olympians get the gold they often rake in the green and go green themselves. Cold. Hard. Cash.

Michael Phelps is all the talk over here and rightly so. At the age of twenty-three he broke the record for the number of gold medals achieved in one Olympic Games: eight. After he won six medals in Athens in 2004 he apparently earned $5 from Visa. Keep in mind this man has sponsors. Prior to even stepping foot in Beijing he earned $1 million from one of his sponsors, Speedo.

As companies seem to have endless dollars for celebrities to promote their brands, this is one brand worth investing in.


 

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