So there’s a little summer flick, maybe you’ve heard of it? While cocktailing women flock to theaters to see Sex and the City: The Movie, there’s no denying this franchise isn’t only successful in its storytelling but its branding as well. Take, for instance Bag Borrow or Steal. This fascinating business concept was dubbed a Netflix for purses and it’s no wonder why: started by two men in America this biz gives users the opportunity to borrow items and you guessed it — return ‘em. And if you try the hangbags, sunglasses or jewels on for size and realize you can’t live without, then it’s time to “steal” — or purchase them. I think this concept is genius: in a time where the economy is down and out, it still gives women the opportunity to feel and look fabulous while having a dash of green initiatives in there as well.