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Made In China

The West is inundated with goods manufactured in China, but what of homegrown Chinese brands? Here are 10 businesses going places in 2008


01 SHANGHAI TANG

Shanghai Tang is so far the only luxury fashion brand to make the transition from China to Sloane Street, Rue Bonaparte and (from this spring) Madison Avenue. Founded as a store in Hong Kong’s Pedder Street in 1994 by Hong Kong businessman David Tang Wang Cheung, the company has been run by luxury powerhouse Richemont since 1998. There are now 26 outlets worldwide. Its mission is “to revitalise Chinese design by interweaving it with the dynamism of the 21st century, producing a vibrant and witty fusion of East meets West”.

02 AIR CHINA

China’s only flag-carrying airline, saw net profits in 2007 rise 56% to €382m (CNY4.2bn) as faster economic expansion lifted demand for air travel among the growing number of wealthy Chinese. The company, the world’s largest airline by market capitalisation, will bring 24 new aircraft into service this year, at least 20 in 2009 and another 20 in 2010. To further grow its international brand, Air China joined Star Alliance – the world’s oldest and largest airline grouping – last December. This connects the airline with its partners, which include, among others, Singapore Air, Air Canada, Lufthansa, United and Poland’s LOT.

03 AIGO

Created in 1993 in Beijing’s Zhongguancun area as a provider of MP3 music players and flash hard drives, Beijing Huaqi Information Digital Technology Co Ltd, or Aigo, overtook its main competitor Samsung in the domestic market in 2003. Aigo has since expanded to overseas markets, including the US and Europe. At the moment, the company is concentrating on digital cameras, pledging to compete against the Japanese giants. Feng Jun, president and founder of the company has said: “2009 will be a golden year for Chinese companies to go abroad. It is the right time for local players to register their patents now”. In 2007, Aigo became the first Chinese brand to join the Vodafone McLaren Mercedes Formula 1 team.

04 HAIER

Although it only leapt into Western consciousness when it bid for Maytag Corporation, Haier is now the world’s third-biggest manufacturer of white goods although it also makes electrical goods. Last year Haier entered into a joint venture with Sanyo of Japan to sell refrigerators under the Sanyo brand in Asia. It also acquired Anchor, Daewoo’s appliance business, for an undisclosed amount. The deal, which included a refrigerator-manufacturing unit at Ranjangaon in Pune, west India, was the first for Haier India. The company is planning to make India a manufacturing hub to export to eastern Europe, western Asia and Africa.

05 CHINA MOBILE

China Mobile, the largest mobile telecommunications operator in China, is expected to earn €7.5bn in pre-tax profits for 2007, up 25.1% year-on-year according to estimates by Merrill Lynch. The operator, which has over 360 million customers, is predicted to see its earnings before interest, tax, depreciation and amortisation rise 19.4% year-on-year to €17.6bn. The future figures are dizzying too. China’s telecoms firms are still waiting for a long-delayed restructuring of the sector and the rollout of homegrown third-generation (3G) technology, which will enable blazing internet access and may open up new sources of revenue. China is increasingly turning to mobile phones over fixed-line telephones.

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